PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing. ...
Use PPC, web analytics, and effective landing pages to help your customers’ find what they’re looking for. ...
Here is something that I’ve always been curious about-AdWords Quality Scores. For anyone else whose ever wondered here’s a great explanation from Search Engine Land on how your AdWords Quality Score can affect your PPC campaigns and how they are calculated. Its a much...