9:17 PM | Posted by Benin | Edit Post

Mashable Expounds on Using Social Media for Career Success

The other day while surfing the web I happened across something on Mashable that caught my eye...An article describing how to use social media to land a job.  Now as skeptical as I've come to become of the one size fits all approach to social media that has become so prevalent on the web as of late this is an article that I found to be highly worthwhile reading.

Decided to post it here because this is something that seems to be especially applicable to Internet marketing professionals.

HOW TO: Leverage Social Media for Career Success:

"Social media tools are becoming mandatory for career success.  They are free advertising and give you the ability to connect directly with hiring managers, entrepreneurs and recruiters, instead of applying for jobs through job boards, which are black holes. Your digital assets — blog, podcast, and social networking profiles — are your online identity and how people discover and connect with you. You have the ability to leverage one or all of these social media tools in order to present a positive image and be recruited for a position that aligns with your passion."

Also of interest to me in this article was Schawbel's bullet point describing the necessity of first defining and developing one's personal brand prior to attempting to utilize social media to further one's career.

I'd be curious to hear from any web professionals successes or failures regarding your use of social media to bolster your professional endeavors...