Benin Brown

This past week in my New Media Marketing class we have been looking at how to build a new media marketing plan (NMMP). Specifically, what we have been discussing is how the significance of marketers defining their participant print.

The concept behind a participant print is that marketers should begin to see their customers not merely as recipients of marketing messages but rather as participants within the company’s strategic marketing plans.  In this way the lines between the marketer and the consumer are blurred.  It should be noted that this phenomena is a result of the way that consumers are using new media to build their own content and in a sense becoming their own miniature one person communication agencies.

To my knowledge it was Kent Wertime and Ian Fenwick who together made the world aware of the participant print concept their book, “Digimarketing: The Essential Guide to New Media & Digital Marketing”.  I would highly recommend this book to anyone interested in honing their digital engagement toolkit. 

Did you like this post? Then follow me on Twitter