Benin Brown

It is sort beginning to feel like overkill.  Don't get me wrong though there is nothing wrong with social media.  In fact, let me say this...If done properly "conversational pr" or "two way marketing" can work wonders for a brand.  But the problem when folks buy into the notion of social media as a panacea.  Sort of reminds me of a stand up routine I saw Chris Rock in where he was talking about how as a kid anytime there was any sort of illness in the household his folks prescribed him Robitussin... :)

Seriously, its like whenever there is any sort of issue with someone's traffic, conversions, insights, or etc. they're ready ride the social band wagon.  But here's the problem with this is this sort thinking:

• What if there is a genuine problem with the brand or its products?
• Or how about if the brand doesn't understand their audience's intentions?
• Then again what about if the brand is making the wrong assumptions about their audience?
• Could it be that the brand isn't speaking their audience's language?
• Better yet what if the brand doesn't test their messaging?